Tim Ash: Context and the Power of Framing
/Biasing Your Offer with Irrational Neuromarketing
Tim Ash is the author of the bestselling book Landing Page Optimization and CEO of SiteTuners. A computer scientist and cognitive scientist by education (his PhD studies were in Neural Networks and Artificial Intelligence), Tim has developed an expertise in user-centered design, persuasion and understanding online behavior, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization.
