From April 3-5, the Consumer Banking Association (CBA) hosted their largest-ever crowd — 1,400+ attendees including more than 620 retail bankers — at the Gaylord Convention Center in Dallas, Texas.

As part of the big event, attendees toured the famed AT&T Stadium, home to the Dallas Cowboys NFL football team.

ABOVE: In advance of the big event, Alphachimp created digital paintings of the CBA Board Members and CEO in full Western cowboy attire.

Alphachimp was on-site to provide live graphic recording for breakout sessions on the challenges and opportunities, including: trends in student lending, easing regulation, auto loans, rising interest rates, and what's to come for banking with the Trump administration and the 115th Congress.

Click to See all images from the event on Flickr.

Speakers included former Dallas Cowboy quarterback and real estate businessman Roger Staubach and the former CBA Board Chair Richard Davis, who encouraged attendees to work together as an industry to better serve consumers.