What if... information technology was truly focused on patient health?

As a Global Association Partner to TEDMED, the American Medical Association (AMA) created a space in The Hive where attendees participated in “fireside chats” on the promise, the benefits, and the challenges of digital health.

Facilitated by partners at Giant and members of the AMA, ideas and comments were collected and turned into large-scale graphics on this 10 x 30 foot chalk wall.

Alphachimp founder Peter Durand was on site to transform their ideas into art.

About the Project

TEDMED celebrates the ideas behind this progress in a program called The Hive, which is dedicated to celebrating the power of imagination and human potential that emerges from our collective, “hive” mind.

Exciting innovations are challenging the status quo across health and medicine in areas like life science & therapeutics, medical tech and devices, digital and mobile health, healthcare systems, care delivery and reimbursement models, public health, advancing science, and more.

TEDMED bridges the gap between science and the public by finding and sharing stories that inform, inspire, engage and provoke action across a broad, passionate community both inside and outside of health and medicine. TEDMED values inclusiveness, multi-disciplinary collaboration and diversity in its mission to catalyze a healthier world.

The American Medical Association (AMA) promotes the art and science of medicine and the betterment of public health. With a passion for healthcare innovation, the AMA is recognized as a force for transformative change in health and medicine that aligns with TEDMED’s values of open-mindedness, intellectual curiosity, inspiration and imagination.

Giant is one of the largest independently held creative healthcare agencies with years of pharmaceutical, medical device, and biotech cross-channel marketing and advertising experience.